BORN IN PARIS AND INSPIRED BY THE 70’S AND 80’S AMERICAN ROCK SCENE, IRO IS DRIVEN BY THE DESIRE TO BUILD A SIMPLE AND STRONG WARDROBE COMPOSED LIKE A SOUNDTRACK.
Not a wardrobe for the models in the magazine but for the everyday cool girls, those you can see in the streets, always moving.
To this New Yorker’s vintage rock spirit, was added Parisian romanticism and a joyful Japanese madness. An inspirational tryptic which gives IRO the perfect balance between coolness, sophistication and modernity.
At IRO, we easily mix fabrics, cuts and seasons. Leather with patterns, tight and loose, summer in winter and winter in sum- mer. A mix of styles inspired by these women who embody IRO. Hyperactive and free, they are fearless and have no limit. They wear whatever they want, whenever they want.
From 2006 and the opening of its first Parisian boutique in Saint Germain, IRO has become a brand in its own right, desired and sought-after by all women of major cities. From Soho to Los Angeles, London to Seoul, Lebanon, Shanghai, Qingdao...
With over 70 boutiques and 600 points of sale around the globe, IRO continues to expand.